Pinterest marketing in Europe - International marketing strategy

Pinterest , if you're an south asian marketer, you don't much care about this platform when it comes to advertisements but if you going to do global marketing you have to.


by the way , is there any fact that makes pinterest a rocking platform, yes 50% of pinterest users have annual income over $50,000 , that means you can mostly find SEC ABC category people in pinterest or you can say its full of people from affluent middle class.  (SEC -social economy class).

so if you are selling fashion, tea, beverages, jewelry, fmcg, financial service or any other , pinterest is a best platform for you.

pinterest marketing is a big topic, so we're going to see it as multiple parts, in this first part a brief about pinterest.

pinterest founded in 2010 and one of the faster growing social media platform, Its founded by Ben Silbermann, Paul Sciarra & Evan Sharp. this platform have 252 million monthly active users as of Mid of October 2018.

In facebook if you posted something, its one time and done, but for a pinterest pin , it's life time is around 3.5 month, that is 1600 times higher than Facebook, that means that pin going to get click and traffic for a long period of time. some bloggers use pinterest to drive around half a million traffic to their platform and they are not spending any dollar in promotions

USERS ARE SPENDERS

as i mentioned above more than 50% of users earning more than 50k annual and 10% make more than 125k .sounds interesting know, also 77% of pinterest users have purchased something because of pinterest and 87% have an idea to buy. Not like other social media users pinterest users are ready to purchase it anytime.

Traffic from Pinterest

in facebook to gain higher organic reach we need to have high number of fans and need to be active everytime, but that is doesn't require in Pinterest. pinterest act like a search engine rather than a social media. so as people search keywords your pin appear there, so with that you can get traffic for lot of months, then you can include your pin in group boards and from that you're borrowing their followers as yours, we can call it organic traffic.

There is evergreen content also,  the most  popular stays top for long period of time and it brings you traffic for many years.

so from all this you may understood Pinterest is such an important platform to advertise atleast for free of cost, in following parts will see ad management and popular pinterest campaigns


Haarith Ahamed
Digital Marketer

Comments

  1. Thank you for sharing this blog regarding Pinterest Social Media Marketing site by posting their pictures, text, or promotional data. If you Want to learn more about marketing through Pinterest? Then you should read our blog.

    ReplyDelete
  2. I enjoyed reading your article. Please make more interesting topics like this on.
    I'll come back for more :)

    From Japs a researcher from Always Open Commerce

    ReplyDelete
  3. Informative post.
    Digital marketing is trending technic and it can be taken to next level by updating properly. Here check out the best digital marketing courses in kochi
    to have a deeper knowledge in the subject and be a pro in the field.
    Go for it and do well. Content is so good and simple to grab the attention of first time learner.

    ReplyDelete
  4. Informative post.
    Digital marketing is trending technic and it can be taken to next level by updating properly. Here check out the best digital marketing courses in kochi
    to have a deeper knowledge in the subject and be a pro in the field.
    Go for it and do well. Content is so good and simple to grab the attention of first time learner.

    ReplyDelete
  5. This is really nice content, sir. Your all posts are good and provides full depth information.. Are you looking for advance Digital Marketing Institute in Delhi, we are going to be the one that’s providing that Digital Marketing Course. We are providing a digital marketing Course Institute in Laxmi Nagar.

    Digital Marketing Course In Laxmi Nagar
    PPC Training Course
    SMO Training Course
    Digital Marketing Training
    SEO Training Course
    Digital Marketing Course Delhi
    Affiliate Marketing

    ReplyDelete
  6. I enjoyed reading your article. Please make more interesting topics like this on.
    I'll come back for more :)

    From Japs a researcher from alwaysopencommerce

    ReplyDelete
  7. Thank you for sharing this on your blog! It is very helpful for my insight! Please update more posts about this. Would love to see more updates from you.

    SEO Service

    ReplyDelete

Post a Comment