How to use Instagram hashtags effectively - Digital Marketing Guide

First what Is An Instagram Hashtag?

Comprised of letters or numbers and preceded with a pound sign (#). you may seen hashtags like #Srilanka #Beauty #Healthylife ...etc ,   hashtags help Instagram to sort and organize the platform’s contenta and it making it easier for users to filter topics.

Instagram hashtags are a crucial tool for the blossoming Instagram influencer marketing industry. While they certainly aren’t the be-all and end-all, they are significant drivers for finding an engaged audience for your brand’s content, as well as raising brand awareness.

Similar to search terms, the more generic the Instagram hashtag, the broader your reach. The more specific and niche Instagram hashtags are, the more targeted your audience will be.

If you’re not using Instagram hashtags, then you should jot down notes from our guide to bring your hashtag game up to scratch.

Are Instagram Hashtags Important For Business?

If you live and die by post views, then hashtags are bettered by several other metrics in bringing eyeballs to content, such as comments, followers, and likes.

Nonetheless, Instagram hashtags remain valuable marketing tools because of the other benefits that they bring to a business, including:

Categorizing Content: Instagram is effectively better optimized for users to search and discover your post through Instagram hashtags.
Content Reach: Specific hashtags may give you fewer potential impressions than broader hashtags, but they also provide inroads to coveted qualified traffic.
Cross-Channel Content: Brands can develop a strategic cross-channel presence with universal hashtags.

Do Instagram Hashtags Effect Engagement?
Instagram hashtags are useful for searchability and reach, but do they have a positive impact on post engagement?
Not necessarily.

Do Influencer Sponsored Hashtags Increase Engagement?

When Should Your Brand Use Instagram Hashtags?

When crafting an Instagram influencer marketing strategy, marketers use Instagram hashtags to cultivate and engage their target audience. Hashtag usage typically covers a wide range of goals, and can be implemented in various ways:

1. Awareness

Hashtags increase brand awareness, either by using words or catchphrases that resonate with your audience or with branded tags to boost social engagement. In either case, Instagram hashtags are designed to push promotional content in front of followers and potential customers.

2. Bio

top instagram hashtags on your Instagram Business profile, share your brand message with followers by featuring an Instagram hashtag central to your brand, as REI does. You can also invite them to show interest in your ambitions by using the hashtag as well.

3. Instagram Stories

Using hashtags in Instagram Stories is more versatile than other platforms, such as Snapchat, and extremely useful for catching the attention of more viewers in a creative and visual way. When influencers use your branded hashtag in their Stories, your campaign will be more cohesive.

4. Events
Event-based hashtags drum up interest in your brand’s events, while also generating anticipation among your brand and influencers’ followers.

5. Geographical

While different from geotags, geographical hashtags help brands reach local or geographically-relevant audiences—a particularly useful feature in Stories and for travel brands.

6. CTA
Generate interest in contests, causes, or other campaigns with hashtags that call followers to action by using actionable hashtags, like Neutrogena’s #ShowMeYourDay, or REI’s #OptOutside. These hashtags work exceptionally well in direct response influencer marketing campaigns.

7. Product Launches
Using hashtags for product launches effectively raises interest in your product and can drive conversions when influencers naturally implement them in their sponsored content.

8. Cross-Channel Presence
top instagram hashtagsUse your hashtags across different social media channels and create a consistent brand message on all your active social networks.

9. Niche Audience
Specific hashtags will narrow down your audience, meaning your content is more accessible to those who want to see it. When used correctly, targeting niche hashtags will help bring in better-qualified traffic.

Top 50 Instagram Hashtags In 2019

Below is a list of the top 50 Instagram hashtags in 2019. Relying on generic hashtags like these will have your Instagram influencer marketing campaign competing with millions of daily posts. While none of these should be your brand’s main Instagram hashtag, marketers will benefit from knowing which ones are trending among Instagram users.

#love - 1.5 billion posts
#instagood- 950 million posts
#photooftheday - 647 million posts
#fashion - 647 million posts
#beautiful - 566 million posts
#happy - 505 million posts
#cute - 494 million posts
#like4like - 487 million posts
#art - 479 million posts
#tbt - 475 million posts
#picoftheday - 475 million posts
#followme - 469 million posts
#follow - 462 million posts
#nature - 403 million posts
#summer - 393 million posts
#repost - 390 million posts
#photography - 390 million posts
#me - 387 million posts
#selfie - 383 million posts
#travel - 383 million posts
#instadaily - 382 million posts
#style - 377 million posts
#friends - 355 million posts
#girl - 347 million posts
#fun - 339 million posts
#fitness - 328 million posts
#food - 327 million posts
#instagram - 326 million posts
#instalike - 318 million posts
#smile - 317 million posts
#family - 308 million posts
#likeforlike - 301 million posts
#beauty - 301 million posts
#life - 279 million posts
#follow4follow - 274 million posts
#photo - 261 million posts
#igers - 256 million posts
#amazing - 251 million posts
#nofilter - 248 million posts
#music - 248 million posts
#ootd - 242 million posts
#tagsforlikes - 222 million posts
#sun - 216 million posts
#beach - 214 million posts
#dog - 213 million posts
#followforfollow - 211 million posts
#sunset - 209 million posts
#vscocam - 197 million posts
#sky - 195 million posts
#bestoftheday - 185 million posts

11 Ways Brands Can Use Top Instagram Hashtags For Influencer Marketing

1. Generate Instagram Hashtags Using Free Tools

Why do you need help with Instagram hashtags? Well, using hashtags is something of a science on Instagram; the platform’s algorithm will penalize you if your tags are repeated from one upload to another.

Hashtag generators, like All Hashtag and Instavast, are useful for avoiding a faux pas like this. Hashtag generator tools liven up the hashtags you use and give you insight into top trending and live hashtags that are best suited to your brand’s content.

2. Find Trending Instagram Hashtags
Finding trending hashtags that relate to your content allows you to keep a pulse of what’s popular and what you can key into. Looking at Instagram’s ‘Explore’ section is a good start, which displays the top trending content and hashtags.

In addition, there are a plethora of social media monitoring tools to help you find trending hashtags, as well as analyze other metrics on social media platforms. Ultimately, you’ll want to use trending hashtags for inspiration—don’t just use what’s already out there. Otherwise, your hashtag campaign will get buried beneath the noise.

3. Follow Instagram Hashtags

Did you know you can follow hashtags on Instagram? If not, then you should start doing so to monitor what's of interest to your brand. This enables Instagram’s algorithm to populate your Explore feed with topics that are relevant to the top Instagram hashtags that you follow.

4. Create Branded Instagram Hashtags

Instead of following only top Instagram hashtags and using them in your campaigns, we strongly suggest making your own. Be clever by crafting a unique, funny, silly, or meaningful hashtag. Additionally, don’t be afraid to use your branded Instagram hashtags with individual influencer partners as well as broader branding initiatives.If you establish a branded hashtag, be sure to follow through and continue to use it in influencer content and encourage followers to create user-generated content with the hashtag. Involve it as much as possible as the connecting tissue across your uploads to help followers engage in your brand and its message.

5. Measure Instagram Hashtag Performance

Keeping tabs on the performance of Instagram hashtags can give you insight into which ones work best for your Instagram influencer marketing campaigns. Use free hashtag tracking tools, like Social Searcher to help you measure the reach of your hashtags, the engagement of those tags, and the top influencers on Instagram who use them.

This way, you'll have a firmer grasp of which Instagram hashtags are the most effective in your influencer marketing campaigns and with which audiences.

6. Use Hashtags In Instagram Stories

in Instagram Stories, brands can use hashtags in stickers, text, or through the location tag.

Most locations aggregate their Instagram Stories, so by putting yourself out there with a geotag, you can get your brand some much-needed exposure in a given location by being part of a location’s highlight reel. This is especially useful for events and a great way of raising awareness in a specific area.

Try peppering your business Stories with branded hashtags as a way to engage your current audience even more, but remember to add a personal touch. Instagram Stories are premised on authenticity, so be sure to connect with your audience by analyzing how they use and engage with hashtags organically. These hashtags will also weave a consistent story and messaging across influencer sponsored Stories, allowing your brand to tap into their audience’s interests.

Pro Tip: Ask influencers to add the "Swipe Up" or "See More" tag to their sponsored Stories to direct users to a dedicated landing page on your site, the product page, or their sponsored blog post. For example, The DIY Mommy posted a regular in-feed sponsored post and a sponsored Story that links out to her sponsored blog post.

7. Use Solid Captions To Boost Resonance Of Hashtag Messaging

Making sure you’re using Instagram captions correctly and to their fullest potential is a must for Instagram influencer marketing. A strong caption, in addition to your hashtags, will give a welcome boost to audience engagement. Take for example

Like captions, hashtags can be used to provoke a response from audiences, generally through posing questions to them or by using a strong call to action. When used together, they improve engagement with and resonance of your posts. See our guide to writing good Instagram captions to optimize your Instagram messaging.

8. Promote Instagram Hashtags Cross-Channel

Instagram may be your primary platform, but don’t neglect the many other social media networks out there. You can broaden your reach by promoting your branded hashtags on Facebook, Twitter, YouTube, or even the increasingly popular TikTok.

Promoting Instagram hashtags cross-channel will give you the opportunity to reach other audiences and demographics that might not be possible on Instagram alone, while also solidifying your branded hashtags across multiple platforms that you’re active on.

9. Avoid Overusing Instagram Hashtags
As we mentioned earlier, authenticity is a huge part of influencer marketing, particularly on Instagram. Thus, brands should bear this in mind when advertising on the platform. Users are good at sniffing out fakeness and don’t engage well with it.

Loading up on top hashtags should not be central to your brand’s Instagram influencer marketing strategy. Instead, brands should consider adding hashtags in moderation, as a surplus of spammy, generic, and overtly promotional hashtags can overwhelm and deter audiences.

Instead, opt to use a hashtag generator and make sure that each post uses a variety of hashtags instead of taking a copy-and-paste approach.

10. Include Strong Calls To Action
top instagram hashtagsHaving a solid call to action is intimately tied to the engagement your content generates. Be sure to ask questions of your audience, require action to be taken, or leave a link in the description for them to explore.

CTAs can come in a variety of forms. Teasers are a common form of promotion to ignite interest in your brand, while followers can be encouraged to share or tag their friends in your post—a good way of expanding reach among new audiences.

Instagram hashtags are great vehicles for CTAs, so be sure to use one that demands action from your audience (#DareToCreate) and elicits a response to your brand message.

11. Check Your Instagram Hashtag
Finally, make sure you’re not treading on any toes with your hashtag (or tripping over your own feet).

Be sure that it’s not offensive, or that someone else isn’t already using a specific tag for their own campaign. Doublecheck your hashtag for any double meanings, and keep up to date with current events to ensure it’s being used appropriately.

Why Do Brands Need To Use Instagram Hashtags?
Creating hashtags is an art akin to writing clever advertising taglines. With the right balance between catchy prose and professional messaging in Instagram hashtags, brands can achieve more success with their Instagram influencer marketing strategy.


  1. Great post, thanks for sharing with us. Your posts helps others in understanding everything...
    Best Digital Marketing Agency in Delhi
    Best Digital Marketing Company in Delhi

  2. I enjoyed reading your article. Please make more interesting topics like this on.
    I'll come back for more :)

    From Japs a researcher from Always Open Commerce

  3. Lemon Insights is the platform to find all the queries in one place. You can learn here about seo, smo, ppc, adsense, affiliate marketing, blogging tips and many more topics to increase the website traffic.

    Read more blogs:-
    Digital Marketing For Brand Awareness
    Digital Marketing For Small Businesses
    SEO Mistakes
    Software for Graphic Designers
    Digital Marketing Agency

  4. Thank you for the tips, these are incredibly helpful - though I'm starting using more social media for business promotion. You can tweak some parameters of you Instagram indirectly, by the way - just decreasing the amount of spam comments and commercial followers for your Instagram account. I use for this - it does these things automatically.


Post a Comment